50 Up – marketing to baby boomers

Marketing to baby boomers50 Up magazine and website www.50up.com.au has been launched to provide a platform for senior Australian’s, a vibrant and relevant force in Australian Society.

Currently there are 7 million people in Australia aged over 50, with 24,000 people turning 50 each month.

The over 50s market control 60% of all wealth, have more disposable income then any other age group, own their own homes, spend more on travel, entertainment, white goods, gardening, new cars, furniture, food and beverages, with over 78% now owning their own computer.

50 Up delivers rich editorial content relevant to the over 50s.

The website and print magazine offers interviews with celebrities, articles on health, investment, travel, technology, cooking, fashion, and much more.

If you want to target the market that holds more wealth than any other age group, you cannot afford to miss promoting your business, goods or services to the over 50’s then you need to advertise with 50 Up Australia.

50 Up will offer you as an advertiser a diverse audience, readership and market penetration in a lively glossy magazine.

We offer you a variety of print and digital advertising and we invite you to contact Robert Kearney on 0419-639-209 or email Robert.kearney@50up.com.au for a no obligation discussion.

50 Up Australia is part of Moose Media Pty Ltd

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